Target Your Listeners On Their Computers – At Home, At Work
IP Targeting is a leading-edge technology that uses the actual IP addresses of your listeners to deliver banner and video ads online.
By matching the IP address to their physical address, IP Targeting sends internet advertisements to the computers at those actual physical addresses, based solely on the mailing address.
When your potential listeners go online, imagine your ads appearing on the websites they visit. A few days later, they get your postcard.
Or imagine listeners getting inbound calls encouraging them to participate in a contest on your station—and seeing your ads at the same time.
Coincidence? I think not.
Sending an online ad and a postcard or telemarketing to the same household or at-work environment is more targeted and more effective.
IP-targeted campaigns are 50 to 100 times more targeted than television, 6 to 60 times more effective than other online ads, and have an average click-through rate (CTR) 3.2 times higher than industry averages.
Putting IP Targeting and Telemarketing or Direct Mail together Powers Up Contact
We know in radio that frequency changes behavior. It’s true in all walks of life and behavior.
You also know the world has changed. Radio listeners in your market use computers everyday. They pick up the phone at work. They get mail at work and at home.
Providing a one-two punch with telemarketing or direct mail and IP targeting powers up your intensity and focus to bring more results to your ratings.