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Radio Social Media That Works….for Radio

  • Radio Social Media Can Own The Title For Value
    Posted by loydford on June 16, 2016 at 9:10 pm

    Radio is in the perfect position to explore closer relationships with local listeners through adventures in social media and in your own online resources. You can’t do that without a higher profile. Here are three ways to use fun, video, and local people to make more of a name for yourself, create more revenue potential, […]

  • Is There A Secret To Career Growth If You Are In Radio?
    Posted by loydford on July 23, 2015 at 12:13 pm

    I have so much respect for anyone in our business of radio in 2015. Survivors. Multitaskers. Wizards of content. Even now, many broadcasters may be thinking about life beyond radio, but I hope they are thinking about themselves as content generators and listeners. That’s because content generators can use their learned skills in a variety […]

  • The Secrets
    Posted by loydford on April 29, 2015 at 3:33 am

    There is a secret that is most difficult for some to learn when it comes to social media. It relates to consistency and prolonged effort, strategy and a willingness to learn to connect like no one else with listeners you want to attract and influence. In fact, here is a list of secrets. 1. Most people […]

  • Will Social Media Tricks Get You Closer To Listeners?
    Posted by loydford on April 9, 2015 at 10:40 am

    Social media tricks. That’s what people tend to want to know. How do you cut the time, work, and commitment to accomplish more with their social media? Unfortunately, I am that guy who always stresses that you look at the behavior of people and invest in authenticity and relationships. The fastest and best way to […]

  • Brand Yourself A Winner As A Local Personality
    Posted by loydford on March 24, 2015 at 1:11 pm

    What if you started to look at your on-air name as your “brand.”  No, seriously. Your brand. Maybe many of you already do this, but I mean it in the larger sense…separated from your actual j-o-b. Let me put this another way… What if you looked at building your own unique tribe that follows [your name […]